Check out our few useful tips on how to send emails to an old list
Has your subscriber list been sitting in a corner collecting dust? Thinking about sending to it to see who might respond? Read this before you do.
What is an old list?
Things move fast in the email world. That list you built over the last few years or those addresses you collected from that seminar 6 months ago are both already really old lists!
Should I just send to my list to see who opens my mail? That way I can see what addresses are valid right?
No! You shouldn't just send mail to your old list and here is why:
- EmailPush is not a list cleaning service.
- If you use your EmailPush account to send mail to an old list you are risking damaging your sender reputation. Old addresses could be new spam traps and hit them will cause new/good email addresses to potentially bounce because of this.
- Sending to an old list through your account means you also damage the reputation of the IPs.
- Your account can become suspended.Y
- You will later depend on a good sender reputation and healthy IPs for your delivery, so take care of them!
What steps should I take in order to send to my old list?
Here are some steps to take to send to that list safely:
1. Start by using a verification service to help clean up your list.
Here is an example of a company that verifies email addresses.
But, an internet search will also provide you with lots of other options.
2. Once your list is verified you can start to send some mail but...
- start by sending a small campaign, make sure you can get some real feedback on how your mail is being received
- consider content that re-introduces your company or product reminding subscribers why they are receiving mail from you.
By following these few steps you can help make that old list useful again in a safe and effective way!
Related Articles
Email List Management Tips for Every Sender
Find out more about email list management to get the most out of your delivery, sender reputation, and email campaigns. Use a Confirmed or Double-opt in list This is considered the "gold standard" of email lists. A confirmed or double opt-in list is ...
Avoid the Spam Folder: Tips for Reaching the Inbox
If your mail is going to spam then it’s time to take action. We’ve got lots of tips on this list to help you improve your delivery and reach the inbox. Of course, one of those common questions is about why mail is going to the spam folder. This can ...
How to design emails for Outlook recipients?
Outlook is one of the most popular email clients for receiving emails however it can be one of the most difficult inboxes in regards to how your email is displayed. Here are some tips on how to design your emails for Outlook. Outlook is known for ...
How to design emails for Outlook recipients
Outlook is one of the more popular mail clients for receiving emails however it can be one of the more difficult inboxes in regards to how your email is displayed. Here are some tips on how to design your emails so they render as you expect them to ...
List-unsubscribe in Sales-Push.com
This article will help you to understand list-unsubscribe in Sales-Push.com Whether you are using SMTP Relay, HTTP API, or the User Interface, you can add an unsubscribe link to your emails. Unsubscribe links are generally required in all emails. You ...