EmailPush (Email Marketing Platform)
What Spam Assassin is trying to tell you
Get acquainted with spam filtering. Many systems, including Sales-Push, use a spam filtering system referred to as "Spam Assassin", or less commonly "Apache Spam Assassin". It can be confusing to try and understand what exactly Spam Assassin tests ...
What are the bounce error categories and filters?
Learn about all statuses that can be generated by your bounced emails. If an email bounces, this means that there is likely a permanent or temporary reason the email could not be delivered. If not stated otherwise, the Sales-Push.com email system ...
How to Reduce Email Bounce Rate
There are different reasons why an email can bounce. There are also different categories of bounces known as hard and soft bounces. Here are a few steps to prevent emails from bouncing. Have a good sign up form In order to send emails, you ...
Why Domain Verification is Important in Email Marketing
What is domain verification? Domain verification protects your branding and domain reputation, ensuring that only user of a domain is able to send emails on their organization’s behalf. Verifying your sending domain name is like adding originality to ...
Inactive and Stale Email Addresses in Email Marketing
Most beginner email marketers tend to believe that bulk sending to more email addresses will result in higher open and click rates. This is not correct, the relationship between the volume of emails, opens, clicks, complaints, unsubscribes, and ...
How to design emails for Outlook recipients?
Outlook is one of the most popular email clients for receiving emails however it can be one of the most difficult inboxes in regards to how your email is displayed. Here are some tips on how to design your emails for Outlook. Outlook is known for ...
List-unsubscribe in Sales-Push.com
This article will help you to understand list-unsubscribe in Sales-Push.com Whether you are using SMTP Relay, HTTP API, or the User Interface, you can add an unsubscribe link to your emails. Unsubscribe links are generally required in all emails. You ...
What are spam traps and how to avoid them?
To find out more about spam traps, make sure you don’t get yourself into that list and what to do if by chance you are on the list. If your email delivery success rate or sales rate has decreased gradually, then it could be possible that you have hit ...
Email Delivery Status in Email-Push
Each and every email sent through your Email-Push account is considered unique. Each unique email will only ever be in one status at any time. The overall activity option on your email-push account will track each event that an email experiences. ...
Contact statuses in Email-Push
Every email address in your email-push account is unique and each contact has its own status. The contact status is important as the status determines if and what kind of email can be sent to the contact. Email-push supports the following ...
How to prevent bots from spamming your sign up forms?
Unfortunately, if you send or receive an email, gather email addresses or have anything to do with email at all, then you know about spam. Spam is a consistently frustrating issue, particularly for business owners and email marketers. Likely you're ...
How to design emails for Outlook recipients
Outlook is one of the more popular mail clients for receiving emails however it can be one of the more difficult inboxes in regards to how your email is displayed. Here are some tips on how to design your emails so they render as you expect them to ...
Discover tools that email marketers love
Making a big step when looking for a new service might need some research first. Let us help and show you the features that EmailPush offers! Below we present you a set of tools that might be useful for email marketers, like yourself. Email Designer ...
Transactional Email Features and Tools
Making a big step when looking for a new service might need some research first. Let us help you choose the best one! Today, we would love to show you some of our tools for transactional email that we offer. SMTP and API Easily connect to us with ...
How to configure SMTP & API
HTTP API Settings API Key Your API Key is a 96-character single GUID and it is the key to your account when trying to gain access or make API calls while outside of the User Interface. Every API call will require this key. It is unique for API ...
What are spam traps and how to avoid them
If you’ve noticed that your email delivery success rate or sales rate has gone down lately, it could be that you’ve hit a spam traps. What are spam traps? How do they work? It’s the job of ISPs (Internet Service Providers) and mailbox providers like ...
How to manage a landing page
A landing page is a simple destination page that your recipient lands on when they decide to interact with your newsletters by clicking links or ads. You can find the landing page option in the Templates section of your dashboard. Creating a landing ...
How to increase your subscriber engagement
One misconception that is prevalent among email marketers is that overall volume is the most important part of an email campaign. The thinking is that "the more emails I send - the more people are likely to see it!". This is only true if each and ...
Is Your Domain Blacklisted? How to Find Out
Best sender practices will help you avoid ending up with a blacklisted sender domain. Since getting your domain or IP blacklisted can cause a lot of frustration and delivery issues it's important to monitor the health of your domain and IPs regularly ...
Avoid the Spam Folder: Tips for Reaching the Inbox
If your mail is going to spam then it’s time to take action. We’ve got lots of tips on this list to help you improve your delivery and reach the inbox. Of course, one of those common questions is about why mail is going to the spam folder. This can ...
How to run an A/X split test
A/X split testing is a good way to test how your mail or message is doing and how your subscribers are responding to it. Rather than stopping at just A/B testing - one message vs another, you can use our tools to test many versions of your template, ...
How to deal with stale contacts? Use the contact pruning feature
It's really hard for email marketers to resist the temptation to send every email they create to every contact on their list. The more mail going out means more opportunities for engagement right? Well, not so fast. Take a good look at your account's ...
How to warm up a Private IP
When you add a new dedicated IP address to your account, you need to warm it up. You will need to warm up your brand new cold IP(s) over a period of 4- 6 weeks by gradually adding email volume to the new IP address(es). It is important to warm up ...
How to manage your EmailPush account reputation and delivery
Account reputation is designed to be a reflection of the quality of email being sent on the account. Improving an account's reputation will simultaneously improve an account's delivery and vice versa. How is my account reputation calculated? Each ...
How to reduce email bounce rate
There are many different reasons that will cause an email to bounce. There are also different categories of bounce known as hard and soft bounces. Here are some steps you can take to improve your delivery rate and prevent emails from bouncing. Start ...
How to export email logs
Learn how to download email log data from your EmailPush account Exporting Before exporting your email logs, you can decide if you want the whole 7 (or 35 for PRO plans) days of each and every email submitted to be exported, or rather filter them out ...
How does the contact pruning work in EmailPush
When Contact Pruning is enabled, contacts are automatically blocked after a specified number of emails are sent with 0 opens. The Contact Pruning setting is on your Settings Screen under the Sending tab. Set a limit on the number of emails that can ...
Check out our few useful tips on how to send emails to an old list
Has your subscriber list been sitting in a corner collecting dust? Thinking about sending to it to see who might respond? Read this before you do. What is an old list? Things move fast in the email world. That list you built over the last few years ...
Email List Management Tips for Every Sender
Find out more about email list management to get the most out of your delivery, sender reputation, and email campaigns. Use a Confirmed or Double-opt in list This is considered the "gold standard" of email lists. A confirmed or double opt-in list is ...
What is your EmailPush account's status
Active An account that is "Active" can submit an email, purchase credit, and send an email. Under Review EmailPush has many automated systems and staff that monitor accounts and email delivery. There are many reasons why an account may be placed ...
What is the complaints threshold
What is a "Complaint"? A "Complaint" is also known as an "Abuse Report" is when a recipient marks an email as "Spam" or "Junk", effectively moving the email from their inbox to their Spam/Junk folder. Or when a recipient Unsubscribes and in the ...
What are the bounce error categories and filters
If an email bounces, this means that there is likely a permanent or temporary reason the email could not be delivered. If not stated otherwise, EmailPush system will work to send the email for up to 48 hours, however, if it cannot be delivered at ...
Analyzing Your Campaign Results
Preparing and submitting your campaign is one part of success in email marketing. To improve the sending results you need to learn from your previous experiences. This article will help you with evaluating your campaign results. Once you send your ...
Check your sending domain reputation with Google Postmaster
If most contacts on your list(s) use Gmail for their email address, you can use Google Postmaster Tools to learn the overall health of your domain. In addition, Google Postmaster Tools can be used to help monitor and debug all deliverability issues. ...
What are role addresses
Role addresses are email addresses used for group communication. They are identified by names like: abuse@ accounting@ admin@ admissions@ all@ billing@ booking@ careers@ contact-us@ contact@ customerservice@ custserv@ editor@ everyone@ feedback@ ...
SPF, DKIM and Tracking CNAME Records FAQ
If you've just landed here from your EmailPush account and want to find out more about setting up your domain, you've come to the right place. Setting up your sender domain will help your email reach the inbox. Now, we know for some it might seem a ...
What are common SPF errors
SPF validation is one of the most important aspects of good delivery. The Domain Verification Tutorial will show you how to add the records to your domain's DNS settings. One of the records you will be adding is what is called an SPF record. The ...
Delivery Guide
How to ensure the best delivery. Email deliverability is a broad topic. Trends change; but there are a few things to always consider which will help you with your campaigns. Whether you are just starting with email marketing or you are here to ...
New Feature: Improve Your Email Engagement Rates with This Tool
Find out how sending to stale contacts can negatively affect your overall delivery. It's really hard for email marketers to resist the temptation to send every email they create to every contact on their list. The more mail going out means more ...
Verify Your Sending Domain
Verify Your Sending Domain EmailPush : Sending Domain Verify Process Completely brand your emails with your own domain and improve your delivery. Using your own domain has many advantages and EmailPush requires it if you wish to send more than 10 ...