Why Domain Verification is Important in Email Marketing

Why Domain Verification is Important in Email Marketing

What is domain verification?

Domain verification protects your branding and domain reputation, ensuring that only user of a domain is able to send emails on their organization’s behalf.

Verifying your sending domain name is like adding originality to your email. This helps you to link your domain name with the email that you want to send.

 Why do you need to verify your domain?

Domain verification helps you in many ways. The primary task is to protect against phishing. If we don’t use domain verification then the email will not be legit and can be misused. 

When someone uses email marketing software for sending emails then domain verification is required for using the platform. Adding your domain to the platform provides authenticity to the emails that you send. This process ties your sending domain to the network you wish to send. Also, this helps to boost your email deliverability.

How to verify your domain?

Verifying your domain requires adding two pieces of information to the settings for your DNS.

The first is an SPF record - this involves creating a txt record and entering the SPF text in the DNS and further adding to the email marketing software.  

The second is adding a DKIM record, this involves creating a CNAME record in the setting for your site and entering the DKIM information in DNS, and further adding to the email marketing software. 

For verifying domain on sales-push.com visit https://support.sales-push.com/portal/en/kb/articles/spf-cname-dkim-details-for-emailpush-lite-setup

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