How to Reduce Email Bounce Rate

How to Reduce Email Bounce Rate

There are different reasons why an email can bounce. There are also different categories of bounces known as hard and soft bounces.  


Here are a few steps to prevent emails from bouncing.


Have a good sign up form


In order to send emails, you need to obtain contacts. One of the best ways to do this is by having a sign-up form or having a landing page, that allows people to put their information in. 


Use double opt-in contacts only

It is always a great practice to use double opt-in contacts. Double opt-in is the method when of confirming the email address in order to reduce the spammers and bots. This happens when an email is sent out to the user which includes a link to click and confirm the subscription.


Clean up your list before you try to send to it


A lot of bounces occur simply because your list of contacts is old. If your list is old, (more than 6 months since you sent it) then it's highly likely that many of the addresses have gone stale, been closed, or are otherwise inactive and will cause you to see a lot of No Mailbox bounces.



Ask for updated information


It's easy to include a request for updated information or to verify information right in the emails that you send, particularly if you're sending transactional mail. This way, you can potentially get ahead of the bounce by changing the contact's email address before it becomes invalid.


Make sure your email doesn't look like spam


This might seem obvious, but it can actually sneak up on you if you're not paying attention. Spam filters are basically there to judge whether or not your email looks like spam. 

You can use tools like to help you stay on track or understand what changes to format, wording, links, or content will make sure your emails aren't treated as spam.


Consider sending mail on a schedule


The more consistent your mailing schedule, the less likely your subscribers are to forget that they agreed to receive mail from your business or group.

This doesn't mean you need to send mail every day, but depending on the engagement patterns with your mail and the specific wishes of your unique contacts, it could mean that you have a regular campaign agenda so your mail is expected by both recipient servers and your subscribers.

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