Contact statuses in Email-Push

Contact statuses in Email-Push

Every email address in your email-push account is unique and each contact has its own status. 

The contact status is important as the status determines if and what kind of email can be sent to the contact. 


Email-push supports the following statuses:


Changing a Contact's Status

You can change a contact's status by finding it in your contact list. Select the contact and choose- More actions>Change status from the resulting dropdown.


There are three contact statuses that cannot be changed manually:


  • Complaint


  • Not Confirmed


  • Unsubscribed


These statuses are reserved to be changed automatically after your recipient's action.


Re-uploaded Contact Status

Re-uploaded email addresses keep their previous status. So, if you have the contact that has a status of Complaint, after re-uploading it, it will still have Complaint status (even if you upload it as Active). While uploading, email-push will remove duplicate contacts.


Deliverable Statuses

Contacts that are not “blocked” are considered “active” and emails will be sent to them. 

  • Engaged- Contact that has an Engaged status means it has been opened or clicked an email in the last six months.  These contacts (engaged contacts) are considered the most valuable.  


When Contact Delivery and Optimization Tools are enabled on the account, Email-Push can optimize delivery to these contacts.


  • Active- This is the "default" status for contacts that have no history.  Any new contact that is uploaded or added manually to the account will show active status.  


Note- if you are adding or uploading contacts with an Active status, you must confirm that the contacts have consented to receive your communications(emails). You can send emails to Active contacts.  

Contacts will also change back to Active status if they have not opened or clicked an email in the last six months.


  • Transactional- Contacts with a transactional status have opted into a transactional email only. Further, they have opted out of marketing email. 


Only transactional emails = true will be sent to these contacts. For more information on how to allow users to opt into transactional emails. 


Suppressed Statuses

Any email to contacts with blocked status cannot be sent. 


  • Invalid-  If a contact has an Invalid Status it means that an email was sent to the contact, but the email hard bounced with an error. Which indicates that the email address does not exist or is permanently unavailable. 


  • Unsubscribed- This status means that the contact has unsubscribed from all emails.


  • Complaint- This status means that the contact marked the email as "Spam" or "Junk" in their email client, or has reported that they never asked to receive this email from the unsubscribe page.


  • Inactive- This status can be set up if you upload contacts. It is also a status that can be used to temporarily stop sending emails to the contact when desired.


  • Stale- The Stale status works in conjunction with the Contact Pruning settings.  When Contact Pruning is enabled, any contact that exceeds the limits that are set is changed to a Stale status.


  • Not Confirmed- This status is used for any contact that has subscribed using the Double Opt-in Web Form but has not yet verified their email address via the activation email. The contact needs to click the link in the activation email to become Active.

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