Check your sending domain reputation with Google Postmaster

Check your sending domain reputation with Google Postmaster

If most contacts on your list(s) use Gmail for their email address, you can use Google Postmaster Tools to learn the overall health of your domain. In addition, Google Postmaster Tools can be used to help monitor and debug all deliverability issues.

If you send a large volume of emails to Gmail users, you can use Postmaster Tools to see:
  1. If users are marking your emails as spam
  2. Whether you’re following Gmail's best practices
  3. Why your emails might not be delivered
  4. If your emails are being sent securely

What is Google Postmaster?

Google Postmaster is a free tool provided by Google that will tell you exactly what Gmail thinks of your domain reputation (Good, Medium, Low, or Bad). It will definitively answer the question, "Do I have a good domain reputation at Gmail?". For most senders, at least in the US, Gmail composes a large majority of your list, so this will give you a very important pulse of your overall domain reputation.

Google Postmaster
In addition, Google Postmaster will also show data about SPF/DKIM/DMARC failures, spam complaints, IP reputation, encryption success rate, and more.

In short, we recommend that everyone setup Gmail postmaster tools if possible. It is extremely useful information to have when monitoring and debugging deliverability issues of all types.

How to set up Google Postmaster

In order to use Google Postmaster, you'll need to add and verify your authentication domains  to Google Postmaster. To add and verify your domain in Google Postmaster:
  1. Go to postmaster.google.com.
  2. On the bottom-right, click the + button.
  3. In the box that pops up, enter your authentication domain.
  4. Next, prove that you own the domain by adding a DNS TXT or a DNS CNAME record.
Notes: Each account needs a separate DNS verification record, and you won’t be able to see your traffic analytics until you complete this step (although you can skip the step and add this later).

​


    • Related Articles

    • Verify Your Sending Domain

      Verify Your Sending Domain EmailPush : Sending Domain Verify Process Completely brand your emails with your own domain and improve your delivery. Using your own domain has many advantages and EmailPush requires it if you wish to send more than 10 ...

    • How to manage your EmailPush account reputation and delivery

      Account reputation is designed to be a reflection of the quality of email being sent on the account. Improving an account's reputation will simultaneously improve an account's delivery and vice versa. How is my account reputation calculated? Each ...

    • Why Domain Verification is Important in Email Marketing

      What is domain verification? Domain verification protects your branding and domain reputation, ensuring that only user of a domain is able to send emails on their organization’s behalf. Verifying your sending domain name is like adding originality to ...

    • Is Your Domain Blacklisted? How to Find Out

      Best sender practices will help you avoid ending up with a blacklisted sender domain. Since getting your domain or IP blacklisted can cause a lot of frustration and delivery issues it's important to monitor the health of your domain and IPs regularly ...

    • Check out our few useful tips on how to send emails to an old list

      Has your subscriber list been sitting in a corner collecting dust? Thinking about sending to it to see who might respond? Read this before you do. What is an old list? Things move fast in the email world. That list you built over the last few years ...