Recent Articles
What Spam Assassin is trying to tell you
Get acquainted with spam filtering. Many systems, including Sales-Push, use a spam filtering system referred to as "Spam Assassin", or less commonly "Apache Spam Assassin". It can be confusing to try and understand what exactly Spam Assassin tests ...
What are the bounce error categories and filters?
Learn about all statuses that can be generated by your bounced emails. If an email bounces, this means that there is likely a permanent or temporary reason the email could not be delivered. If not stated otherwise, the Sales-Push.com email system ...
How to Reduce Email Bounce Rate
There are different reasons why an email can bounce. There are also different categories of bounces known as hard and soft bounces. Here are a few steps to prevent emails from bouncing. Have a good sign up form In order to send emails, you ...
Why Domain Verification is Important in Email Marketing
What is domain verification? Domain verification protects your branding and domain reputation, ensuring that only user of a domain is able to send emails on their organization’s behalf. Verifying your sending domain name is like adding originality to ...
Inactive and Stale Email Addresses in Email Marketing
Most beginner email marketers tend to believe that bulk sending to more email addresses will result in higher open and click rates. This is not correct, the relationship between the volume of emails, opens, clicks, complaints, unsubscribes, and ...